Augmented Reality in E-Commerce
E-Commerce industry up to the wider area is now driving through the augmented reality, as AR is among the emerging technologies. Emergence of AR in e-commerce has quickly taken over the experience of the customers by improving and enhancing their experience. After the introduction of AR in economics the customers’ participation and interest level has increased in e-commerce. In very short interval of time, e-commerce has shifted into a modernized retailing platform. Moreover, AR is totally a new method of shopping as it overcomes all the hurdles and explores online space. With the passage of time, it is continuously enhancing and expanding in new paths with the help of augmented reality.
Customers get engaged and take more notice of virtual products via online shopping. The customers also get interested to become part of promotions and events of virtual products. The motivating and appealing features of AR makes customers excited and enhances their curiosity about the product. User can make accurate decisions because AR with 3D visualization helps in making decision accuracy. A user without any query or doubt can purchase the items and products as AR is providing interactive experiences.
AUGMENTED REALITY ACTS AS A MENTOR
Augmented Reality provides an innovative corner to interact with customers in the world of e-commerce in many innovative ways. As, AR acts as a mentor to the shoppers and supports in shopping. Hence, with the informed purchase decisions augmented reality can allow businesses to offer their customers. In many AR solutions for businesses in e-commerce, virtual sales environment easily helps user during shopping. Users can try various products and easily find out which on product they will buy with the augmented reality. AR is more supportive for shopping due to virtual support as compared to online shopping.
VISUALIZE PRODUCT IN REAL ENVIRONMENT
AR offers customers to have personalized experience to touch the virtual products while shopping through augmented reality. Customers can view products right in place where they want to put them, and interact with them.
Web AR provide users option to view product in AR directly while viewing product in e-commerce website.
For Demo Visit: shop.arincommerce.com
Furthermore, AR with virtual dimensions and colors of the products is improving the experience of the shopping for the customers and as well as for the businesses. Customers while shopping online are very concerned about the designs and sizes of the items and products. Thus, integrating real objects into projected images is the ability of augmented reality. To help users with an integration of artificial intelligence augmented reality has created a virtual shopping window by focusing on the needs and priorities of e-commerce. For engaging customers on retailer platforms augmented reality is now adding more and more value to customers experience to stay and stick with the e-commerce.
E-Commerce website developers has an option to easily include augmented reality in their websites. For Demo Visit: demo.zeanex.com/markerlessWebAR
TRY ON PRODUCTS
One another thing which customers wants is to check and try on the products and items while shopping. During online shopping it is not possible to check and try the items and products virtually. As, augmented reality has integrated real and virtual worlds it is now possible for the online shoppers to check and try on items and products which they want to buy. From the customers’ perspective, for on line shoppers it provides a richer and satisfactory experience. With the help of virtually trying on solutions, marketing connections has improved a lot between customers and purchases. Shoppers can now virtually try on clothes, shoes, jewelry, watches and furniture and many more.
Basically, shoppers also want while shopping to check the fitting of the clothes and any wearable product which they want to buy. Augmented reality has made it possible to measure the fitting of the users or shoppers which is the most revolutionary aspect in e-commerce. Hence, body measuring application during on line shopping offers and helps the users to try on the products and buy those products which are accurately fulfilling their body sizes.
AR USER MANUAL
Furthermore, augmented reality also introduced user manual. AR user manual in an interactive way with a step-by- step virtual guide demonstrates the process of reading a manual of appliances. Customers without any problem go through the details of the products using smart devices with 3D experience.
For Demo visit: demo.zeanex.com/vuforiaAdminPanel
If you do not want your user to download app, but scan manual and get AR experience just in the web. Than visit: demo.zeanex.com/imageTrackingWebAR
Augmented Reality is useful in almost every field. To read about augmented reality in education visit.
Future of online shopping is very interactive due to augmented reality. As augmented reality has minimized the distances between real and virtual world. If you have a unique and different idea that is not listed here, you can still contact us. We will develop custom Augmented Reality App or Web AR for you. Thank You!